Leadership Summit Case Study

client.

The Scion Group

sector.

Student Housing

elevating

event identity.

what we did.

Branding

Logo Design

Animation

Event Design

Print & Signage

Collateral

Apparel & Promotional Design

Several variables present themselves when taking a brand identity and applying it to a physical space. This was the challenge doing the 2023 Scion Leadership Summit. Where are key opportunities in the event space? How does the company branding translate to statement areas and promotional materials? How do you weave a secondary theme throughout? Touring the event area(s), performing scout photography, developing thematic concepts, we worked hand-in-hand with the client to bring their vision and messaging to life. What resulted was a 3-day event that saw over 300 guests, vendors and partner businesses featuring guest speakers, breakout sessions and culminating in a formal awards night and dinner.

The overarching theme for this particular year was “Unstoppable”. From a standalone logo, thematic signage and decor to a climactic video presentation to recognize the company’s great many team members, our goal was to make sure that ‘unstoppable’ was felt and seen throughout the duration of the event as well as the physical space.

CHICAGO, ILLINOIS

radisson blue aqua hotel

“I had the pleasure of collaborating with the team at RLD Creative for our annual company summit and they are nothing short of amazing! Their organization, responsiveness and attention to detail made the entire process seamless from start to finish. Even with last-minute changes and additions thrown their way, the team was always able to accommodate our needs. They truly helped with every single detail to make the event an immersive branded experience for all the attendees!”